Since the 70’s, we notice a change in mentality and consciousness within the corporate world. More and more companies express new aspirations, working to create wealth but also in a responsible and sustainable way.
In the 90’s, the concept of Corporate Social Responsibility or CSR, was mainly to ensure a sustainable development of the company towards its people and environment.
In some countries, investing in CSR is still not an obligation but in emerging countries and worldwide companies, it is something they have to do by law.
Maignan and Ralston create a Typology of CSR. This typology helps the companies draw their CSR Policy and engagements
3 foundation critera:
5 types of questions to answer through the CSR positioning:
7 different types of processes:
Some of the benefits in investing in CSR are:
CSR has a real and measurable positive influence since:
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